Best Bachelor’s Sports Degrees

This article features the 20 best undergraduate sports management careers for future professionals.

By: SMDG Staff 

Sports management is an exciting field for business-savvy individuals with a passion for sports. Students in sport’s degree bachelor’s programs typically will have the opportunity to learn from well-known players and field experts in the sports industry. The major areas of sports study include sports management, exercise science, and sports sciences. So if you love sports and are highly ambitious, one of the sport related majors in this article may be ideal for you!

Sports management major programs allow you to pursue a profession both on and off the field. And it will provide you with relevant sports industry experience and practical skills. Sport science graduates can pursue careers in areas like:

• Fitness specialist
• Sports therapist
• Sports coach 
• School P.E.teacher 
• Sports manager 
• Sports Dietician 

And that’s just a short list of the various professions you can pursue with this degree. So, how do you find the best bachelor degree sports management program to meet your professional goals? We’ve removed the guesswork with this list of the 20 best sports management major programs for aspiring professionals. We’ve also included two of the best sports degree colleges for each of these sports related majors. If you’re ready to pursue a sports management degree program, read on for all the details!

Related Resource: What is an Exercise Physiologist?

#20 – Bachelor’s in Recreation Therapy

Recreation Therapists work in community recreation or adaptive sports settings. They help people by restoring and improving physical, emotional, behavioral, and cognitive functioning. In addition, RTs help to maintain and promote ongoing health and wellness for athletes. A bachelor’s in recreation therapy is an excellent choice for those who want to help people improve their quality of life through activity. Recreational therapists may manage treatment programs in hospitals, nursing homes, or rec centers.

According to the U.S. Bureau of Labor Statistics, the field of recreational therapy is expected to grow four percent by 2031. The median annual wage for recreational therapists in 2021 was $47,940.

Grand Valley State University

Sports Management Degree: Bachelor of Science in Recreational Therapy

Grand View University offers an excellent bachelor degree in sports management. It’s a BS in Recreational Therapy. This unique program meets the standards of the National Council for Therapeutic Recreation Certification. And sports management students are engaged in service learning throughout the program. It takes four years of coursework and a one-semester internship to complete. Some of the courses include:

• Recreational Therapy for Mental Health 
• Therapeutic Recreation with the Elderly 
• Kinesiology 
• Introduction to Exercise Physiology
• Management in Recreational Therapy 
• Assessment and Documentation in Recreational Therapy 

University of Toledo

Sports Management Degree: Bachelor of Science in Recreational Therapy

The University of Toledo offers the only accredited bachelor in recreation therapy in Ohio. The program emphasizes hands-on education, so graduates leave the program job-ready. Students can choose an online or on-campus format for their first two years. Courses taken during the final two years of the program are exclusively online. Students complete one or more of the following tracks:

• Pre-occupational therapy
• Therapeutic arts
• Geriatric
• Pediatric
• Communication
• General 

Related Resource: 10 Best Online Masters in Parks and Recreation Management

#19 – Undergaduate Degree in Exercise Science

The exercise science field focuses on studying human movement in the context of physical fitness. The demand for exercise science professionals is continuously increasing. A bachelor’s in exercise science can give you the skills to begin a lucrative and rewarding career. Sports professionals with a degree in exercise science have the skills required for occupations such as:

• Fitness educator
• Performance coach
• Exercise instructor
• Certified personal trainer
• Fitness center manager
• Gym owner
• Physical education teacher

According to the U.S. Bureau of Labor Statistics, the exercise science field is expected to grow 19 percent by 2031. The median annual wage for fitness instructors in 2021 was $40,700.

Loyola University Chicago

Sports Management Bachelor’s Degree: BS in Exercise Science

Loyola University Chicago offers an affordable bachelor in exercise science. Students will develop skills in fitness assessment. And they will also evaluate health behaviors and learn to write exercise prescriptions. Loyola also offers a combined bachelor’s/master’s degree program in exercise science. This dual sports management bachelor degree program allows students to earn both their bachelor’s and master’s degrees in just five years. Featured exercise science courses include:

• Kinesiology & Sports Biomechanics 
• Clinical Internship & Patient Management 
• Therapeutic Exercise 
• Psychology of Health and Exercise

Grand Canyon University

Sports Management Degree: Bachelor of Science in Exercise Science – Sports Performance

Grand Canyon University features a unique bachelor’s in exercise science with an emphasis on sports performance. The program is recognized by the National Strength and Conditioning Association (NSCA). Core courses cover areas like:

• Kinesiology
• Exercise physiology
• Resistance training
• Nutrition & wellness

Related Resource: 20 Best Online Masters in Kinesiology and Exercise Science

#18 – Undergaduate Degree in Sport Management

A bachelor’s in sport management is an excellent idea if you have the natural ability to lead others. This is one of the most popular sports majors in college. And It can prepare you for the fast-paced changes that happen in the sports sector. You’ll get managerial abilities and cutting-edge education in growing areas of sports specialization. Graduates are ready for positions within:

• Clubs 
• Leagues 
• Organizations 
• Sports marketing agencies
• Media outlets

According to the U.S. Bureau of Labor Statistics, the field of sports management is expected to grow 8.5 percent by 2031. The median annual wage for athlete managers in 2021 was $116,410.

Judson University 

Sports Management Degree: Bachelor of Arts in Sport Management

Judson University offers a bachelor of arts in sport management. Students can customize their degrees by choosing a minor. They can also select elective coursework that aligns with their professional goals. Experiential learning opportunities are built into every course. Major requirement courses include:

• Foundations of Sport and Health
• Facility and Management
• Sport Sociology
• Sport Finance
• Risk Management for Sports and Health Professionals

Northern Illinois University 

Sports Management Degree: Bachelor of Science in Sport Management

Northern Illinois University offers a bachelor of science in sport management. The program is designed for students interested in working behind the scenes in the fast-growing sports business. Students can add value to their degree by pursuing a unique minor in sports sales. Course offerings include:

• Sport management strategies
• Legal and ethical aspects of sport
• Finance in the sport industry

Related Resource: What Does A Sports Nutritionist Do?

#17 – Undergaduate Degree in Athletic Training

Athletic training focuses on preventing, diagnosing, and treating medical conditions. These multi-skilled healthcare professionals work as part of a healthcare team. And their clinical experiences allow them to work with certified athletic trainers. An athletic training major can give you the knowledge and skills needed for a career in this field. Athletic trainers work in a variety of settings. Some work in physical education in schools. Others are employed directly by professional sports teams. Many even work independently as consultants.  

According to the U.S. Bureau of Labor Statistics, the field of athletic training is expected to grow 17% percent by 2031. The median annual wage for recreational therapists in 2021 was $48,420.

Limestone University 

Sports Management Degree: Bachelor of Science in Health Sciences – Pre-Athletic Training

Limestone University features a bachelor’s in pre-athletic training. The program is designed for students pursuing graduate school in athletic training. Students at LU are closely involved in selecting their schedules and internship opportunities. Course requirements include:

• Health Care Delivery in the United States
• Pathophysiology
• Sport Nutrition
• Kinesiology

Quinnipiac University

Sports Management Degree: Bachelor of Science in Athletic Training

A bachelor’s in athletic training is offered at Quinnipiac University. Students in the program are prepared to take the national certification test (bocatc.org). This allows them to work as Certified Athletic Trainers after graduation. The program is accredited by the Commission on Accreditation of Athletic Training Education. The professional component of the program included courses like:

• Human Anatomy and Physiology I
• Emergency Management of Athletic Trauma
• Care and Prevention of Athletic Injuries

Related Resource: What is the Salary Potential of an Athletic Trainer?

#16 – Undergaduate Degree in Sport Marketing

Sport marketing professionals promote brand awareness, influence consumers, and promote events. As a result, marketing managers with a background in sports are always in demand. Bachelor of sport marketing graduates work in a wide range of sports fields such as business and sport management.

According to the U.S. Bureau of Labor Statistics, the median annual wage for marketing managers in 2021 was $153,440. This amount can be even higher in the sports sector.

University of Northwestern Ohio 

Sports Management Degree: Bachelor of Science in Sports Marketing and Media

University of Northwestern Ohio offers an excellent bachelor in sports marketing program. This degree emphasizes the development of management, business, and leadership skills. Students gain a strong understanding of the business of sports from industry professionals. Course offerings include:

• Sport Communication
• Services Marketing
• Sport Marketing
• Managing Fitness Concepts

University of Northwestern Ohio 

Sports Management Degree: Bachelor of Science in Sports Marketing and Media

University of Northwestern Ohio offers an excellent bachelor in sports marketing program. This degree emphasizes the development of management, business, and leadership skills. Students gain a strong understanding of the business of sports from industry professionals. Course offerings include:

• Sport Communication
• Services Marketing
• Sport Marketing
• Managing Fitness Concepts

Indiana University Bloomington 

Sports Management Degree: Bachelor of Science in Sports Marketing and Management

The School of Public Health at Indiana University Bloomington offers a bachelor’s in sports marketing. The program includes foundational coursework in both sports and business. Students complete a practicum or internship experience to build their resumes. Core curriculum courses include:

• Management of the Sport Enterprise 
• Sport in America: Historical Perspective 
• Sport in American Society 
• Legal Issues in Sport Settings 
• Sport Promotions and Public Relations

Related Resource: What is the Sport Marketing Association (SMA)?

#15 – Undergaduate Degree in Sports Medicine

Sports medicine professionals work with individuals of all ages to improve physical fitness. This includes people with physically demanding jobs, youth, and adults. As a sports medicine pro, you will help those who want to improve their overall health through physical fitness. Many graduates of sports medicine bachelor’s programs become exercise physiologists. In addition, sports medicine students can continue their studies to become occupational therapists or physician assistants.

According to the U.S. Bureau of Labor Statistics, exercise physiology jobs are expected to grow nine percent by 2031. The median annual wage for exercise physiologists in 2021 was $47,940.

Colorado State University 

Sports Management Degree: Bachelor of Science in Health and Exercise Science: Sports Medicine Concentration

Colorado State University offers a sports medicine undergraduate degree. It is designed for students planning to further their studies in exercise physiology or pre-medicine. Graduates of the program are also ready for entry-level sport medicine jobs. Hands-on learning opportunities are available through labs. Students also get capstone experience and an optional internship experience. Featured courses include:

• Anatomical Kinesiology
• Exercise Prescription
• Physiology of Exercise
• Biomechanical Principles of Human Movement

University of North Georgia 

Sports Management Degree: Bachelor of Science in Kinesiology with a Sports Medicine Concentration

The bachelor’s in sports medicine at the University of North Georgia prepares students for graduate school. These include athletic training and physical therapy. The program also gives you the skills needed for jobs such as exercise physiologist. Students participate in a semester-long internship experience in their chosen healthcare setting. Some of the required courses include:

• Exercise Physiology
• Athletic Injuries & Care
• Exercise Epidemiology & Aging
• Nutrition for Performance

Related Resource: What Types of Jobs Are There In Sports Medicine?

#14 – Undergaduate Degree in Facility Management

Facility management is the management of physically built environments. Sports facilities included stadiums, multi-sport complexes, fitness centers, and community recreation facilities. Professionals in this field plan, design, and maintain these facilities. A bachelor’s in facility management is a valuable degree for sports management professionals. It can also be ideal for sports enthusiasts who want to work as construction planners or building analysts. 

According to the U.S. Bureau of Labor Statistics, the median annual wage for facility managers in 2021 was $101,970. Sports facility manager’s pay can be even higher.

SUNY Delhi 

Sports Management Degree: Bachelor of Technology in Facilities Management

SUNY Delhi offers a Bachelor of Technology in Facilities Management. This program is designed for students who want to manage large facilities. It trains you to comprehend the entire facility life cycle. This includes everything from design and construction to operations, sustainable practices, and upgrades. Students complete an extensive internship that prepares them for a successful career in the field. Coursework includes topics on:

• Residential Construction 
• Commercial Construction
• Estimating and Planning
• Building Codes

Grace College 

Sports Management Degree: Bachelor of Arts in Facility and Event Management – Sports Management concentration

Grace College features a degree in facilities management taught with a biblical worldview. Students get real-world experience. They participate in internship opportunities with sports organizations like Notre Dame. The program is geared toward students who are natural problem solvers and want a professional career in facilities management. The sport management concentration includes courses such as:

• Risk Management
• Facility Management
• Managerial Accounting

Related Resource: Job Profile: Sports Facility Director

#13 – Undergaduate Degree in Sport Psychology

Sport psychology helps athletes and teams improve their performance on and off the court. A degree in sports psychology focuses on the mental factors influencing an athlete’s performance. These caring professionals help athletes build focus. They also help them perform better under pressure, recover, and return to their sport quicker after an injury. Psychology theories are used to teach athletes how to reduce anxiety, deal with setbacks, and stay mentally strong. Many graduates use this degree as a stepping-stone for graduate work in psychology or kinesiology. 

According to the U.S. Bureau of Labor Statistics, the median annual wage for recreational therapists in 2021 was $249,760. This amount is comparable to sports psychiatrists.

Adams State University 

Sports Management Degree: Bachelor of Arts in Sport Psychology

An excellent bachelor’s in sport psychology is offered at Adams State University. The program teaches students to apply physiological principles in human performance. You will learn strategies to improve athlete performance. You will also learn how to facilitate psychological growth and enhance overall well-being. Graduates are prepared for further study or careers in clinical, research, or educational settings. Some of the core courses are:

• Exercise Physiology
• Human Motor Development
• Applied Sport Psychology

Faulkner University

Sports Management Degree: Online Bachelor of Science in Sports Psychology

The bachelor’s in sports psychology from Faulkner University is offered entirely online. It features a faith-based curriculum and personalized instruction. Graduates are prepared for roles as fitness instructors, rehab assistants, and athletic counselors. Major field requirements include:

• Developmental Psychology
• Behavioral Statistics
• Sports Psychology
• Physiological Psychology 
• Psychology of Leadership and Motivation 

Related Resource: 20 Best Online Master’s in Sports Psychology Degree Programs

#12 – Undergaduate Degree in Sport Nutrition

Proper sports nutrition can positively impact strength, performance, and recovery. Sport nutrition professionals help athletes optimize their performance through diet and supplements. Degrees in this field prepare students for careers in sports health care. They do this through an evidence-based approach to nutrition, dietetics, and medical nutrition therapy. Many sports nutritionists work in spas, health clubs, or neighborhood gyms.

According to the U.S. Bureau of Labor Statistics, the field of sport nutrition is expected to grow seven percent by 2031. The median annual wage for nutritionists in 2021 was $61,650. The pay scale for a nutritionist specializing in sports can be even higher.

University of Nevada Las Vegas 

Sport Management Degree: Bachelor of Science in Nutrition Sciences: Sport Nutrition Concentration

UNLV features an outstanding bachelor in sport nutrition. This concentration includes courses in both nutrition and kinesiology. Graduates meet the requirements for the Didactic Program in Nutrition and Dietetics. This is required for students planning to become registered dieticians. Major requirement courses include:

• Principle of Nutrition
• Human Anatomy and Physiology
• Gastronomy Essentials

Kansas State University 

Sports Management Degree: Bachelor of Science Degree Sports Nutrition

A bachelor’s in sport nutrition is offered by Kansas State University. The program focuses on nutrition related to sports and human performance. Students can supplement select courses for certification in areas like personal training. Undergraduate research opportunities are also available. Sport nutrition core classes include:

• Science of Food 
• Nutritional Assessment 
• Life Span Nutrition 
• Nutrient Metabolism 
• Clinical Nutrition
• Sport Nutrition 

Related Resource: How Can I Get a Job as a Sports Nutritionist?

#11 – Bachelor’s in Sports Communication

Sports communication is a flexible field. Professionals report live front and center and work behind the scenes to pull together a major production. They are needed in almost every area of sports, from exercise gyms to e-sports to gambling. Graduates with a degree in sports communication have the skills for effective sports announcing. They are prepared for entry-level management and leadership positions. Majors in sports communication can go on to work in sports sales, reporting, promotion, and management.

According to the U.S. Bureau of Labor Statistics, the average wage for sports announcers in 2021 was $18.03 per hour. However, this amount can vary depending on the employer.

Florida Southern College 

Sport Management Degree: Bachelor of Science in Sports Communication and Marketing

Florida Southern College offers a bachelor’s in sports communication. It is a hands-on program with cutting-edge facilities. Students will learn to use HD video equipment and state-of-the-art production software in newly renovated facilities. And graduates of this online program will have the skills needed to cover large sporting events. Sports communication and marketing major requirements include:

• Principles of Microeconomics
• Marketing Principles
• Marketing Research
• Management of Sport

Bradley University 

Sport Management Degree: Bachelor of Science in Sports Communication

Bradley University features a bachelor’s degree in sport communication. Students get hands-on training beginning in their first semester. Students complete a professional internship, boosting their resume. This also gives them the skills they need in the workplace. Graduates have excellent research and multimedia storytelling abilities. Some of the featured courses are:

• Digital Journalism
• Global Perspectives on Sports
• Organizational Communication 
• Broadcast News Reporting and Writing

Related Resource: What is Sports Communications?

#10 – Undergaduate Degree in Sports Broadcasting

Sports enthusiasts rely on sports broadcasting for real-time information on games and events. Sports broadcasters communicate with their audience by telling a story. Earning a bachelor’s in sports broadcasting gives students the skills to work in this field. During studies, you will learn to communicate through a variety of media. You’ll also learn how to call sports play-by-plays, remote sports production, management, and audience research. Sports broadcasting is highly competitive. A bachelor’s in sports broadcasting can be a huge advantage when going into the field.

According to the U.S. Bureau of Labor Statistics, the median annual wage for broadcast announcers in 2021 was $56,110. This average can be even higher for sports broadcast announcers.

Dean College 

Sport Management Program: Bachelor of Arts in Sports Broadcasting

A bachelor’s in sports broadcasting is offered by Dean College. It gives students the skills needed for a career in the multibillion-dollar entertainment industry. Students will learn what it takes to conduct play-by-play, color commentary, and create radio and podcasts. Every course has a built-in practical application, giving students valuable hands-on training. Featured major course requirements include:

• Media Writing
• Sports and Entertainment Media
• Digital Video Production
• Dean Radio or Dean TV

Louisiana State University of Alexandria 

Sports Management Degree: Bachelor of Arts in Communication Studies with a concentration in Sports Broadcasting

LSUA features a bachelor’s in communication and sports broadcasting. The program thoroughly prepares students for a career in sports broadcasting. Students gain practical hands-on experience. Plus, they get to work on live television and internet broadcasts for LSUA athletics. A complete broadcasting truck allows students to learn how to run cameras and audio while broadcasting home games. Some of the courses include:

• Broadcast News Writing
• Principles of Public Relations
• Mass Media Law
• Persuasive Communication

Related Resource: Job Profile: Sports Broadcaster

#9 – Undergaduate Degree in Public Relations

Public relations professionals play a vital role in sports. They know what information to share and how to share it with the public. A degree in public relations can give you the skills to share accurate information in the sports sector. Graduates can work in various settings, including professional sports and talent agencies. However, they may also work for newspapers, television stations, and universities. Additionally, many with this background end up representing PR firms, teams, or individuals. 

According to the U.S. Bureau of Labor Statistics, the median annual wage for public relations specialists in 2021 was $62,800. This average can be even higher for public relations specialists in sports.

Illinois State University 

Sports Management Degree: Bachelor of Arts or Science in Public Relations

Illinois State University offers a bachelor’s in public relations. Students can major in public relations with a bachelor of arts or science. The program prepares students to work in both public and private organizations. In addition, you will learn to develop and maintain positive relationships with the public. The program is the first in Illinois to earn certification from the Public Relations Society of America.

Tulane University

Sport Management Program: Bachelor of Arts in Public Relations

The Tulane School of Professional Advancement offers an outstanding bachelors in public relations. The program is offered on-campus or in a campus/online hybrid model. Students will develop job-ready skills that lead to rewarding careers. Courses are taught by industry experts with experience in public relations and digital media marketing. Some of the required curricula include:

• Introduction to Mass Media
• Media Law
• Media Writing
• Digital Public Relations
• Media Relations

Related Resource: What Public Relations Jobs in Sports are Available?

#8 – Undergaduate Degree in Photography

Sports photography is an exciting and lucrative career. Earning a degree in photography is a great fit for sports management professionals with a keen eye for detail. Sports photographers can work independently as freelance photographers. But they can also work for newspapers, magazines, or websites. Sports photographers can also work in advertising to capture and edit images for marketing campaigns or branding.

According to the U.S. Bureau of Labor Statistics, the median annual wage for recreational therapists in 2021 was $38,950. For sports photographers, this amount can be even higher. Photography jobs are expected to rise nine percent by 2031.

Southern New Hampshire University 

Sport Management Program: Online Bachelor of Arts in Digital Photography

The bachelor’s in the digital photography program at Southern New Hampshire University is 100% online. Students will learn technical skills in digital camera operation, editing, and lighting. This unique program also covers business, social media, and brand-building topics. Upon graduation, students will have a professional portfolio they can use to gain clients or advance their careers. Some of the core requirement courses include:

• History of Photography
• Fundamentals of Design
• Introductory Drawing
• Introduction to Film History
• History of Design

Concordia University Wisconsin

Sports Management Degree: Bachelor of Arts in Photography

Concordia University Wisconsin offers an excellent bachelors in photography. The program will help you hone your visual and technical skills and create a professional portfolio. Many of the photography courses are reinforced with internship options. This gives you the practical experiences needed for a sports photography profession. Some featured courses include:

• Drawing for Art Majors
• Art History 1
• Photography
• Special Topics in Photography

Related Resource: Can I Earn a Specialized Sports Marketing Degree?

#7 – Undergaduate Degree in Event Management

Event management professionals are needed at all levels of sports.

They are a sporting event’s brains and organizing force. From college balls to NBA games, event managers are in high demand. Earning a bachelor’s in this field gives graduates the skills to plan, organize, and deliver safe sporting events. Students will learn how to manage events from local softball tournaments to large-scale productions like the Super Bowl. 

According to the U.S. Bureau of Labor Statistics, the field is expected to grow 18 percent by 2031. The median annual wage for event planners and managers in 2021 was $49,470. The amount significantly increases for event managers in the sports sector.

Concordia University Ann Arbor 

Sport Management Program: Bachelor of Science in Hospitality and Events Management

Concordia University Ann Arbor offers a great bachelor’s in events management. Students will work with a network of industry professionals to gain a real-world perspective on the industry. Guest speakers and field experiences give students a feel for the industry. Plus, a competitive internship program allows students to gain hands-on experience. They will work with professional event planners and marketing communication companies. Concentration courses include:

• Introduction to Hospitality & Event Business
• Ceremonial Management
• Event & Production Management
• Exposition & Special Events Management

Kent State University 

Sports Management Degree: Bachelor of Science in Hospitality and Event Management

Kent State University features a bachelor’s in events management. It is the only four-year program in Ohio accredited by the Accreditation Commission for Programs in Hospitality Administration. The program gives students foundational knowledge in hospitality operations. Students in the events management program will learn to plan and manage small and large events while following protocols and ensuring safety. Some of the featured courses are:

• Club Management
• Revenue Management
• Leadership and Organizational Behavior in the Hospitality Industry
• EVENT PLANNING AND PRODUCTION

Related Resource: Job Profile: Sporting Event Planner/Coordinator

#6 – Bachelor’s in Sports Journalism

Sports journalists report on sporting events. They do this online, in print, and on radio and television platforms. They also follow leads and research players and stats. In addition, sports journalists may manage a team or an athlete’s social media accounts like Twitter, Instagram, or Facebook to tell their stories. Earning a degree in sports journalism gives you skills in television studio production. You will also understand ethical principles in the industry and refine your digital production skills. Sports journalism is an incredibly competitive field, and graduates need to stand out from the competition to score the best jobs. 

According to the U.S. Bureau of Labor Statistics, the median annual wage for journalists in 2021 was $48,370. Sports journalists’ salaries can be even higher.

DePaul University 

Sports Management Degree: Bachelor of Arts in Sports Communication with a Sports Journalism Concentration

DePaul University features a sports journalism degree. The program prepares students for journalistic success in the fast-changing world of sports. Courses are taught by professional journalists who have worked with organizations like ESPN and FOX Sports. Graduates have the skills needed to work in TV, radio, print, and digital outlets. Core curriculum course requirements include:

• Public Relations
• Sports, Media, and Society
• News Reporting
• Sports Talk and Multimedia 

University of Missouri 

Sport Management Program: Bachelor of Journalism

The University of Missouri offers an undergraduate degree in journalism. Students can get a jump start on their careers by their senior year. Students staff six professional newsrooms while completing their degree. They gain hands-on training and experience in sports journalism from industry experts. Graduates go to work for top sports organizations like ESPN, MLB.com, and Sports Illustrated. Some of the curriculum courses include:

• Career Explorations in Journalism
• Topics in Journalism and Strategic Communication
• History of American Journalism
• Interviewing Essentials

Related Resource: What is the Best Degree for Becoming a Sports Journalist?

#5 – Bachelor’s in Sports Media

Sports media is a broad field covering broadcasting and reporting sports in the media. These professionals work to give us real-time information by sharing their observations. They also work off the field in roles like sports editor, public relations manager, or media relations. A bachelor’s in the field is a great way to learn the skills needed for success in the sports industry. These programs give students the communication skills to develop and share content with fans. In addition, specialized technical training can make graduates even more marketable in the sports industry.

According to the U.S. Bureau of Labor Statistics, the median annual wage for media professionals in sports in 2021 was $66,100.

Indiana University Bloomington

Sports Management Degree: Bachelor of Arts in Media-Sports

Indiana University features an undergraduate degree in sport media. The program focuses on how media communication works in the world of sports. Students will apply their knowledge through hands-on learning opportunities offered throughout the program. Students develop skills desired by employers, giving them a competitive edge over the competition. The concentration courses include:

• Sports Writing
• Sports Casting
• Sports Online
• Media Production
• Media Management 

Franklin Pierce University 

Sport Management Program: Bachelor of Arts in Media-Sports

Franklin Pierce University offers a sports-focused media bachelor’s program. It gives students a strong foundation in media studies and marketing in the context of sports. Students will gain the skills for entry-level roles in minor league clubs or college athletics. They will also build their network working their way up to high-visibility coaching careers.

• Multi-Camera Production
• Convergent Journalism
• Sports Marketing 
• Public Relations

Related Resource: What Social Media Jobs are Available With a Sports Management Degree?

#4 – Bachelor’s in Sports Analytics

Sports organizations need analysts on their teams to create a competitive advantage. A sports analyst looks at the physiological and psychological performance of athletes and sports teams. They frequently employ video motion analysis to aid in data collecting. Earning a Bachelor’s in Sports Analytics can open the door to a successful career as a sports analyst. These programs teach students how to read data and improve the performance of both individuals and teams. Graduates can work as consultants or with professional sports teams or organizations. Sports analysts can usually find employment after completing a bachelor’s program and hands-on training.

According to the U.S. Bureau of Labor Statistics, the field of statistics is growing in the sports industry. And this is an up-and-coming profession that appears to present new employment opportunities in the future. ZipRecruiter.com reports the average annual salary to be $61,330 in 2023. 

Rice University 

Sport Management Program: Bachelor of Arts Degree with a Major in Sport Analytics

Rice University offers an exciting bachelor’s in sports analytics. The program teaches students how to analyze sports data to help make business decisions. Sports majors will learn a variety of different data science tools and models. They will explore areas like computational thinking and advanced sports analytics. Students complete a semester-long research project as their capstone experience. They will also learn from industry professionals engaged in cutting-edge research. Degree requirement courses include:

• Introduction to Sport Management
• Sport Management Practicum
• Sports Analytics Internship
• Advanced Sport Analytics

Appalachian State University

Sports Management Degree: Bachelor’s in Mathematics with a Certificate in Sports Analytics

Appalachian State University features a 15-credit hour Certificate in Sports Analytics. Students can earn the degree simultaneously with a bachelor’s in mathematics. They will also complete an internship specifically related to analytics, gaining valuable hands-on training. The sports analysis certificate courses include:

• Economics of Sport
• Statistical Modeling
• Data Management and Visualization
• Analysis in Sports

Related Resource: What is Sports Analytics?

#3 – Undergaduate Degree in Coaching

Coaches are needed at every level of sport, from little league to physical education to professional training. A coach has the natural ability and skills to take their athletes and teams to the next level. Good coaches have strong soft skills in communication, active listening, and motivation. And they are focused on their athlete’s set goals. Additionally, they must fully understand the rules and regulations of their sport. Earning a bachelor’s in coaching is an excellent option for future sports professionals who want to train and motivate athletes at all levels. 

According to the U.S. Bureau of Labor Statistics, the field of sports coaching is expected to grow 20 percent by 2031. The median annual wage for recreational therapists in 2021 was $38,970. This amount can be significantly higher when coaching for larger organizations.

Related Resource: What Are the Best Classes for Sports Management Majors?

University of the Cumberlands 

Sport Management Program: Online Bachelor’s in Coaching

An online bachelor’s in coaching is offered by the University of the Cumberlands. The program is designed for sports majors who want to hone their talents and expand their professional coaching skills. Courses are taught by industry experts who assist students in customizing the program to meet their professional goals. Students can also choose a minor in coaching alongside the bachelor’s program. This specialized degree program’s curriculum includes a wide variety of coaching essentials. Featured courses include:

• Introduction to Health, Exercise, and Sport Science
• Care and Prevention of Athletic Injuries
• Fitness and Sport Management
• Facilities Development and Management
• Introduction to Health, Exercise, and Sport Science
• Officiating Games 

The University of Memphis 

Sports Management Degree: Bachelor of Science in Education in Sport Coaching with a Sport Coaching concentration

The University of Memphis offers a unique bachelor’s in sport coaching. The program is designed for students working with individual and team sports athletes. It prepares you to work as a professional coach in a wide range of settings. These include recreational, school, college, professional, and community jobs. All students complete a professional internship experience. And this hands-on project prepares them for success in the workplace. Some of the required courses are:

• Intro to Structural and Functional Kinesiology
• Exercise Physiology Introduction
• Sports Performance Training for Coaches
• Sports Officiating Techniques

Related Resource: 20 Best Online Masters in Sports Coaching

#2 – Undergaduate Degree in Parks and Recreation Management

Parks and recreation professionals provide meaningful recreation opportunities to communities. A bachelor’s in this field is a great option for those interested in enhancing the quality of life of others. Popular concentration areas include therapeutic recreation and natural resources recreation management. Tourism and resort recreation are also excellent concentrations for this career. While many entry-level positions require a high school diploma, management roles require an undergraduate degree.

According to the U.S. Bureau of Labor Statistics, the median annual wage for recreation managers in 2021 was $73,810. This amount can be even higher for parks and rec managers in the sports sector.

Northern Arizona University

Sports Management Degree: Bachelor of Science in Parks and Recreation Management

Northern Arizona University offers a fantastic bachelor in parks and recreation. The program is recognized by the National Recreation and Park Association. It gives students the skills to manage and work in the parks and rec sector. Students can choose from four areas of emphasis:

• Community, Commercial, and Tourism 
• Individualized Study 
• Outdoor Education and Leadership
• Park Protection 

University of Utah 

Sport Management Program: Bachelor of Arts (or Science) in Parks, Recreation, and Tourism

The University of Utah offers an innovative bachelor’s degree in parks, recreation, and tourism. The school is located in the heart of some of the world’s most famous state and national parks. And this gives students some fantastic hands-on experience needed for their careers. All students complete a supervised field experience through an internship. And students can choose from three areas of emphasis. These include:  

• Commercial, community, and sport management
• Sustainable tourism and hospitality management
• Outdoor recreation studies

Related Resource: 5 Lucrative Careers in Parks and Recreation Management

#1 – Undergaduate Degree in Kinesiology

Kinesiology is vital in the formation of an athlete’s personality. Most sports teams have a kinesiologist or exercise physiologist on staff. Kinesiologists research the science of human movement. And they work with athletes to help them gain strength and reduce their risk of injury. A bachelor’s degree in kinesiology prepares you for professions in health and fitness. However, it also prepares you for graduate study in exercise sciences and other sports industry degrees.

According to the U.S. Bureau of Labor Statistics, the field of exercise physiology is expected to grow nine percent by 2031. The median annual wage for exercise physiologists (kinesiologists) in 2021 was $47,940. This amount can be even higher for kinesiologists working in the sports sector.

University of Nevada – Reno

Sport Management Program: Bachelor of Science in Kinesiology

The University of Nevada in Reno offers a bachelor’s in kinesiology. The curriculum provides students with a comprehensive grasp of community health and well-being. It also prepares them to pursue jobs in health care, physical education, and sports business. Sports management students can choose from a pre-professional or a physical education track. Featured courses include:

• Introduction to Public Health Biology 
• Technical Writing in the Health Sciences 
• Introduction to Biostatistics in Public Health 
• Disability Issues in Health Ecology 
• Athletic Injuries 
• Exercise Physiology 
• Applied Kinesiology 

The University of Texas at Austin 

Sports Management Degree: Bachelor of Science in Kinesiology and Health

The University of Texas at Austin offers an excellent bachelors in kinesiology. The program is designed for students pursuing a career in sports health. Graduates will be prepared for entry-level exercise physiology careers or further studies for a master’s degree. And sports management students can choose from five majors: 

• Exercise science
• Applied movement science
• Physical culture and sports
• Health promotion and behavioral science
• Sport management

This concludes our review of the top sports degree careers and programs.

Related Resources:

• 50 Best Bachelor’s in Sports Science Degree Programs (Campus)
• Best Bachelor’s in Sport Management Degree Programs
• Best Online Sports Management Programs (Bachelor’s)
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